Advertising Disclosure
Last updated: 20th July 2025
Our Commitment to Transparency
At Butterfly Real Estate, we believe in complete transparency about our advertising relationships and any financial arrangements that may influence our recommendations. This disclosure statement provides comprehensive information about our affiliate partnerships, sponsored content, and advertising practices.
We are committed to providing honest, unbiased guidance to help you make informed property decisions. When we do have commercial relationships with recommended services or partners, we ensure these are clearly disclosed and never compromise our commitment to your best interests.
FTC Compliance: This disclosure is made in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials in advertising, adapted for UK consumer protection standards.
Affiliate Relationships and Commission-Based Partnerships
Participation in Affiliate Programs
Butterfly Real Estate participates in various affiliate and referral programs that may provide financial compensation when clients use recommended services or products. These relationships help support our operations while maintaining service quality.
Financial Services Affiliations
- •Mortgage broker partnerships with referral commissions
- •Insurance provider affiliate programs
- •Financial advisor referral arrangements
- •Conveyancing solicitor partnerships
Property Service Affiliations
- •Property survey and inspection services
- •Home maintenance and renovation contractors
- •Removals and relocation service partnerships
- •Utility connection service affiliations
Commission Structure and Disclosure
How Commissions Work
When you use services we recommend through our affiliate partnerships, we may receive:
- •Fixed referral fees (typically £50-£500)
- •Percentage-based commissions (usually 0.5%-2%)
- •Performance bonuses for volume referrals
- •Annual partnership maintenance fees
- •Marketing support contributions
- •Training and certification sponsorships
Product Recommendation Policies
Our Commitment to Objectivity
We maintain strict policies to ensure affiliate relationships never compromise our recommendations:
- •Best Interest Standard: We only recommend services we genuinely believe serve your best interests
- •Quality Assessment: All affiliate partners undergo rigorous vetting for service quality and reliability
- •Alternative Options: We always provide multiple options, including non-affiliate alternatives
- •Clear Disclosure: Affiliate relationships are disclosed before any recommendation is made
Sponsored Content and Paid Promotions
Identification of Sponsored Materials
Any content on our website, social media, or in our communications that has been paid for or sponsored by third parties is clearly labeled and disclosed. We maintain editorial independence while being transparent about commercial relationships.
Sponsored Posts
Clearly marked with "Sponsored" or "Paid Partnership" labels
Featured Properties
Premium listings are marked as "Featured" or "Promoted"
Partner Content
Third-party content labeled as "Partner Content" or "Guest Article"
Brand Partnership Disclosures
Current Brand Partnerships
We currently maintain promotional partnerships with the following types of organizations:
- •Property Development Companies: Promotional arrangements for new build developments
- •Local Business Networks: Cross-promotional partnerships with community service providers
- •Professional Services: Marketing partnerships with legal, financial, and property professionals
- •Technology Platforms: Partnerships with property listing and management platforms
Content Authenticity Guarantees
Editorial Independence
Even in sponsored content relationships, we maintain strict editorial standards:
- •All opinions expressed remain our own unless specifically attributed
- •Sponsored content must align with our community-focused values
- •We reserve the right to decline partnerships that don't serve client interests
- •Factual accuracy is maintained regardless of commercial relationships
Third-Party Advertising Networks and Policies
Display Advertising Networks
Our website may display advertisements from third-party advertising networks. These ads are clearly distinguished from our editorial content and are subject to our advertising standards.
Advertising Partners
- •Google Ads and Display Network
- •Property portal advertising partnerships
- •Local business directory advertisements
- •Professional services promotional placements
Ad Content Standards
- •No misleading or deceptive advertising content
- •Compliance with UK advertising standards
- •Family-friendly and appropriate content only
- •Clear distinction from editorial content
Behavioral Targeting and Data Usage
How Advertising Data is Used
Third-party advertising networks may use information about your browsing behavior to serve relevant advertisements:
Data Collection Methods
- •Website browsing patterns
- •Search query analysis
- •Geographic location data
- •Device and browser information
Personalization Practices
- •Property type interest targeting
- •Location-based service advertisements
- •Financial services relevance matching
- •Lifestyle and demographic targeting
Cookie Usage for Advertising
Advertising Cookie Practices
Advertising cookies help deliver relevant content and measure campaign effectiveness. You can control these through your browser settings or our cookie preference center.
- •Frequency Control: Prevents seeing the same ad repeatedly
- •Relevance Targeting: Shows ads based on your property interests
- •Performance Measurement: Tracks ad effectiveness for improvement
- •Cross-Platform Coordination: Ensures consistent advertising experience
Your Rights and Advertisement Controls
Advertising Preference Management
Opt-Out Procedures
You can opt out of personalized advertising through:
- •Cookie preference settings on our website
- •Google Ads Settings and opt-out tools
- •Browser-based ad blocking and privacy settings
- •Industry opt-out platforms and registries
Data Collection Rights
Under data protection regulations, you have:
- •Right to know what advertising data is collected
- •Right to access your advertising profile
- •Right to correct inaccurate targeting information
- •Right to delete advertising data
Privacy Regulations Compliance
UK GDPR and Privacy Rights
Our advertising practices comply with UK GDPR and provide you with comprehensive control over your data:
- •Lawful Basis: All advertising data processing has a clear lawful basis
- •Consent Management: Clear consent mechanisms for advertising cookies
- •Data Minimization: Only necessary data is collected for advertising purposes
- •Retention Limits: Advertising data is deleted according to specified timeframes
Contact Information for Advertising Concerns
How to Contact Us
If you have questions about our advertising practices or need assistance with opt-out procedures:
- •Submit an inquiry through our contact form
- •Include "Advertising Inquiry" in your subject line
- •Provide specific details about your concerns or requests
- •We will respond within 5 working days
Questions About Our Advertising Practices?
We're committed to maintaining the highest standards of transparency in all our advertising and promotional activities. If you have any questions about our disclosure practices, affiliate relationships, or advertising policies, please don't hesitate to contact us.
Contact Our Team