Privacy Policy

Our Commitment to Your Privacy

At Butterfly Real Estate, we are committed to protecting your personal data and respecting your privacy rights. This privacy policy explains how we collect, use, store, and protect your personal information in accordance with the General Data Protection Regulation (GDPR) and UK data protection laws.

We believe transparency is essential to building trust with our clients. This policy provides comprehensive information about our data practices and your rights regarding your personal information.

Data Controller: Butterfly Real Estate Ltd, 22 Brooklands Ave, Rossendale BB4 4EU

What Personal Data We Collect

Information You Provide Directly

•Contact Information: Name, email address, phone number, postal address
•Property Preferences: Desired location, budget range, property type, family requirements
•Financial Information: Income details, mortgage pre-approval status, investment capacity (when relevant)
•Communication Records: Messages, phone call notes, consultation feedback
•Identity Verification: Documentation required for property transactions and regulatory compliance

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website.
If you prefer not to share your data, you may:

• Avoid filling out contact forms, account registrations, or any data-submitting features.
• Disable cookies through your browser settings (see our Cookie Policy for more details).
• Contact us directly to request the deletion of any previously shared personal data.

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our [Contact] page. We will process your request promptly.

Information We Collect Automatically

•Website Usage Data: Pages visited, time spent, click patterns, device information
•Technical Information: IP address, browser type, operating system, referring website
•Cookies and Tracking: As detailed in our Cookie Policy
•Location Data: General geographic location for relevant property suggestions

Legal Basis for Processing

Legitimate Interests

Property matching services, website analytics, business communications

Contractual Necessity

Service delivery, transaction processing, client support

Consent

Marketing communications, optional cookies, newsletter subscriptions

Legal Obligation

Identity verification, anti-money laundering compliance, tax reporting

How We Use Your Personal Data

Primary Service Delivery

•Neighbourhood and property matching based on your preferences
•Arranging property viewings and community introductions
•Providing market analysis and investment guidance
•Facilitating rental agreements and property transactions
•Post-settlement support and community connections

Communication & Support

•Responding to inquiries and providing customer support
•Sending service updates and appointment confirmations
•Sharing relevant market insights and property alerts
•Requesting feedback to improve our services
•Providing ongoing settlement assistance

Business Operations

•Website performance analysis and improvements
•Security monitoring and fraud prevention
•Regulatory compliance and record keeping
•Quality assurance and staff training
•Business analytics and service development

Marketing (With Consent)

•Newsletter and market update subscriptions
•Personalised property recommendations
•Event invitations and community updates
•Service improvement surveys
•Relevant third-party service recommendations

How We Share Your Information

Service Delivery Partners

We may share necessary information with trusted partners to deliver our services:

•Property owners and landlords for rental arrangements
•Solicitors and conveyancers for property transactions
•Mortgage brokers and financial advisors (with your consent)
•Local community contacts for introductions

Legal Requirements

We may disclose information when legally required:

•Anti-money laundering checks and reporting
•Court orders or legal proceedings
•Regulatory investigations or audits
•Protection of rights, property, or safety

Third-Party Services

We use carefully selected third-party services:

•Website analytics and performance monitoring
•Customer relationship management systems
•Communication platforms and email services
•Secure document storage and backup services

Data Protection Standards

All third parties we work with are required to maintain equivalent data protection standards and may only process your data for the specific purposes we've outlined.

How We Protect Your Data

Technical Safeguards

•Encryption: All data transmitted and stored using industry-standard encryption
•Secure Systems: Regular security updates and vulnerability assessments
•Access Controls: Multi-factor authentication and role-based permissions
•Monitoring: 24/7 security monitoring and incident response
•Backups: Secure, encrypted data backups with tested recovery procedures

Organisational Measures

•Staff Training: Regular data protection and privacy training for all team members
•Data Minimisation: We only collect and retain data necessary for our services
•Regular Audits: Internal and external privacy and security audits
•Incident Response: Comprehensive data breach response and notification procedures
•Document Security: Secure storage and controlled access to physical documents

Data Retention Policy

We retain personal data only as long as necessary for the purposes collected:

•Active Clients: Duration of service relationship plus 6 years for legal compliance
•Inquiries: 2 years from last contact unless consent withdrawn earlier
•Marketing Data: Until consent is withdrawn or 3 years of inactivity
•Legal Records: As required by applicable regulations (typically 6-7 years)

Your Data Protection Rights

Right to Access

Request a copy of the personal data we hold about you, including how it's used and who it's shared with.

Usually provided free within 1 month

Right to Rectification

Correct any inaccurate or incomplete personal data we hold about you.

Updated within 1 month of request

Right to Erasure

Request deletion of your personal data where there's no compelling reason for continued processing.

Subject to legal retention requirements

Right to Portability

Receive your personal data in a structured format and transfer it to another service provider.

Available for electronically provided data

Right to Object

Object to processing of your personal data based on legitimate interests or for direct marketing.

Immediate for marketing; assessed for other processing

Right to Restriction

Limit how we use your personal data while disputes about accuracy or lawfulness are resolved.

Applied immediately upon valid request

How to Exercise Your Rights

To exercise any of these rights, please contact us with:

•Your full name and contact details
•Specific right you wish to exercise
•Details of the data or processing concerned
•Proof of identity (for security purposes)

If you're not satisfied with our response, you can:

•Request an internal review of our decision
•Contact the Information Commissioner's Office (ICO)
•Seek legal advice or representation
•File a complaint with relevant authorities

Contact Us About Privacy

If you have any questions about this privacy policy, need assistance exercising your rights, or want to report a privacy concern, please don't hesitate to contact us. We're committed to addressing your privacy questions promptly and thoroughly.

Privacy Inquiries

For all privacy-related questions and data protection requests:

Submit Privacy Request

External Resources

For independent privacy guidance:

•Information Commissioner's Office (ICO): ico.org.uk
•Citizens Advice privacy guidance
•Which? privacy guides

Contact Information